Direct Mail: How To Format for Conversion
The BEST fundraising offer won't make a difference if the formatting of your letter obscures it. The FORMATTING of your direct mail appeals
Major Donor Cultivation: Stop Using Trinkets & Premiums
I want you to stop TIP-TOEING around your major donors.
And if you send TRINKETS to major donors... This video is for you.
You need
![Fundraising: Direct Mail Outer Envelope [how-to]](/content/images/size/w720/2024/03/Add-a-heading--2-.png)
Fundraising: Direct Mail Outer Envelope [how-to]
"In direct mail the outer envelope—the carrier—has only one purpose.To get RIPPED OPEN." - Jerry Huntsinger
Please note, it'
Donor Retention: More Profitable than Donor Acqusition
Donor retention is more PROFITABLE than acquisition. 💎💎💎
Sorry to burst your bubble. 🫧
Unless you've focused on cultivation at EVERY giving level, I guarantee
How to Craft a Great Fundraising Offer
Kill the DISNEY in your fundraising OFFER.
Disney vibes are perfect for thank you messages, donor newsletters, and all things donor love.
But hope, love,