How to Build a High-Performing Donation Page
The 🔑 to a high-converting donation page: make your form LOOK and FEEL EASY to complete!
The same direct response principles apply.
I walk you through
Rule of 7s: How to Keep Your Year-End Donors (Retention 101)
❣ TAKE HOME MESSAGE FOR JANUARY: don't rest your donors like a steak! 🥩 Love them to death for a few weeks (rule of 7)
Direct Mail Donor Acqusition: How-To Guide for a Small Non-Profit
⚠️You do NOT want your retention rates are hovering around 80-90%. This tells me you are NOT acquiring new donors.
Steven Screen frames it like
How to Send a Successful Emergency E-Appeal (at any time of year)
It's possible I made a $$$$$$ mistake. (Currently) digging my way out of a deep, dark money hole.
🤭 Mood: marinating in horror
🎁 What You
Repetition in Your Fundraising: You Need More of It
AMAZON RUNS THE SAME AD ALL SEASON LONG. 🌲
Yet, you feel guilty about mailing your year-end appeal twice. We gotta re-think this one.
You'