How to Build a High-Performing Donation Page

The 🔑 to a high-converting donation page: make your form LOOK and FEEL EASY to complete!

The same direct response principles apply.

I walk you through EXACTLY how to do this in my video. You get all the examples. You get all the lingo. That way, you can kick this to your developer with ease.

6-second check-list:

✅ Is it scannable?

✅ Do you have clear headers?

✅ Are you using tiny fonts and light grey text (big no-no)?

✅ Asking for unnecessary information?

✅ Where are the attention leaks?

✅ What size are your buttons?

Empathy should drive the donor or customer (and honestly, relationship) experience.

Multiple CTAs, links to external pages, and long form fields make the donation process confusing and boring. Do your donor a favor - love them better - by simplifying the entire process.