Kill the DISNEY in your fundraising OFFER.

Disney vibes are perfect for thank you messages, donor newsletters, and all things donor love.

But hope, love, and whimsy kill an offer.

A great offer has 4 things:

1️⃣ A problem that is immediately understood (don't be VAGUE or use JARGON)

2️⃣ A solution suited to THAT donor or prospect

3️⃣ A price point (what it costs to do something meaningful)

4️⃣ Urgency (a deadline, other reasons to give today, stack when possible)

Steven Screen is king of offers. He has amazing free content describing how to build an offer that uses the above pillars.

You'll like this episode he did with another amazing development pro Mike Duerksen 👋 ! https://lnkd.in/gxTJawve

The last 4 minutes of the video, you and I look at 2 appeals. It feels like Where's Waldo... Seriously. Where's the offer?