You want the outer envelope of your direct mail package to HIT DIFFERENT. In a sea of No. 10 white envelopes... Make money-raising waves by sending a colored, 9x12". 😎 🌊 

And make sure your envelope looks like it's been touched by a human. A crooked stamp will do. 😉 

John Lepp recently published a book that addresses outer envelopes (among many other things) called "Creative Deviations." I haven't read it YET, but I HAVE poured through his fab blog. In one of my favorite blog posts, he dives into 60 mail packs sent to his MIL. You'll love this: https://lnkd.in/gJqdTPeM 

I discuss closed faced envelopes and window envelopes. I reference research pulled from Aleka Agapitides. 

I reference a super helpful blog post from Tom Ahern regarding 3D mail. Here's the link: https://lnkd.in/gvBgm9rC 

Ultimately, if your default outer envelope is a white No. 10, metered, screams "give me money," and is from an ORGANIZATION... It's time for a MAKEOVER. 💄 

#directmail #directmailmarketing #fundraising #yearendgiving