It's possible I made a $$$$$$ mistake. (Currently) digging my way out of a deep, dark money hole.

šŸ¤­ Mood: marinating in horror

šŸŽ What You Get: learn how to easily leverage direct response best practices to raise funds in crisis (whether you created that crisis or not)

I walk you through my own copywriting. We go through the layout and results of a fundraising email I sent earlier this week.

Some of the kindest people & best fundraising experts, Julie Cooper and Brett Cooper, have a saying I love. "Donors who FEEL more CARE more and GIVE more."

In my email, I share my mistake with my donors. And I ask for help. Vulnerability fosters intimacy. And vulnerability is one of the best ways to connect with the feelings and heart of your donor.

I would say my mistake is worth it. But the jury is still out.

I need a coffee IV to get me through the next few weeks! It's gonna be a grind.