Part 2/4: How to Create a Strong Fundraising Offer
Conceptual solutions hurt your performance. Your donor always asks, "Why should I give to you instead of any other nonprofit?" A compelling solution will always be clear.
Part 1/4: How to Create a Strong Fundraising Offer
The success of your fundraising campaign (or any marketing initiative for that matter) relies on 3 things:
* Your list: who are you mailing to? (40%
Direct Mail: How To Format for Conversion
The BEST fundraising offer won't make a difference if the formatting of your letter obscures it. The FORMATTING of your direct mail appeals
Major Donor Cultivation: Stop Using Trinkets & Premiums
I want you to stop TIP-TOEING around your major donors.
And if you send TRINKETS to major donors... This video is for you.
You need
![Fundraising: Direct Mail Outer Envelope [how-to]](/content/images/size/w720/2024/03/Add-a-heading--2-.png)
Fundraising: Direct Mail Outer Envelope [how-to]
"In direct mail the outer envelope—the carrier—has only one purpose.To get RIPPED OPEN." - Jerry Huntsinger
Please note, it'