Deadlines.

It's a love-hate relationship.

When it comes to strong fundraising...

You need a deadline for every offer. You must leverage urgency.

Give multiple reasons to give now. You can do this by using one or MORE of the following:

šŸ“… A match

šŸ“… A holiday

šŸ“… Projects with a due date

šŸ“… Negative consequences if the gift is not promptly received

šŸ“… If you must... choose a date It is not sleazy to choose a date on the calendar. It is a part of the giving process the same way it's a part of the buying process.

"The sale begins when the customer says 'yes.'"

So, do your best to identify multiple reasons to give today (negative consequences are salient) and leverage them in your offer.