The Perfect Example of a Horrible Fundraising Email

It took me 2 videos to get through this review! Both are linked below for you. 😎

A few thoughts for you before you press play...

I hope you're putting just as much thought - if not more - into your subject lines as your body copy.
You're DOA is your subject line falls short.
Furthermore, if the sender or pre-header is poor... DOA. Again.

Email optimization is the quickest and cheapest way to get a lift at scale. That's true whether you're sending a fundraising appeal, cultivation email, request for a meeting, or an email to a business associate.

I leveraged email optimization to 3X annual fundraising revenue at my NGO in 1 year. I get similar results with nonprofit orgs I consult with.

I was SALTY when I filmed this. I apologize in advance. It was very late at night, and I think I was hungry.

3rd-grade reading level reigns supreme Regie.ai: https://lnkd.in/g-QpvqgE

I'll be back next time with a better attitude. 👑