YOUR DONATION PAGE: Where are the attention leaks?

Where can you eliminate friction?

Is your offer and language consistent across ALL your year-end messaging?

The moment your donor hesitates... you've lost them. Like NextAfter says again and again... It's not a donor funnel. (How nice would it be if it was as easy as FALLING IN?)

You're dealing with a freaking donor mountain. So reduce friction, confusion, and distraction where possible. Make things as easy as possible.

I suggest a few quick changes you can make TODAY to improve your donation page, without flipping anything. Now is not the time for that. You'd probably delete your page, the way things go at year-end.

Around 3:40 minutes in, you and I scope out a few donation pages published by big non-profits. See you shortly! 😚