⚠️You do NOT want your retention rates are hovering around 80-90%. This tells me you are NOT acquiring new donors.

Steven Screen frames it like this: donor money is like a RIVER. Not a pond. There should be inflow. And you can expect some outflow. You don't want a stagnant donor pool.

"Aqusition" sounds sexy to nonprofits, and it's a bit of a land mine for consultants. You can expect to LOSE money on your first mailing. You're looking at $1.25 spent for every $1.00 raised.

The good news: if you can RETAIN them, it drops to $0.20 or less to raise $1.00.‼️

Acquisition needs to be multichannel and integrated!!! Don't get myopic!

Direct mail tends to be a low risk channel with high long-term value.

Digital is similar, except response rates average 5X higher for direct mail.

And then you have things like DRTV. Average lifetime value is 6-7X higher for donors acquired on these channels, but the cost is exorbitant (250K plus). 💌

I walk you through just some basics of acquisition.

And then I gently tear apart a professionally done acquisition mailing. 🤷‍♀️ Check it out 7:30 or so. Do you want to hear more about acquisition?

What info do you need heading into 2024?? I'd love to know. I don't want to join the white noise (but white hair is great). 😇

I mention an incredible post written by NextAfter on digital acquisition. DOWNLOAD it. It is gold. https://lnkd.in/ec9MkaND