I had the pleasure of speaking with Paul Bobnak from @Who'sMailingWhat today.

WMW is a GOLD MINE for anyone passionate about direct mail!! 💎

Not only is their database enormous, but they track controls, grand controls, etc. You can see how many times a winning piece of mail has been sent out.

I found a goodie in WMW and thought we could deconstruct it in one go. So that's what we will do today. 😉 If there is something YOU want more of from a topic perspective... I'd love to know in the comments!! ❤️