Deadlines. It's a love-hate relationship. When it comes to strong fundraising... You need a deadline for every offer. You must leverage urgency. Give

Price points are the most technical element of your fundraising offer. A good price point is personalized. Each donor should receive a different ask string based on their giving history.

Conceptual solutions hurt your performance. Your donor always asks, "Why should I give to you instead of any other nonprofit?" A compelling solution will always be clear.

The success of your fundraising campaign (or any marketing initiative for that matter) relies on 3 things: * Your list: who are you mailing to? (40%