January Fundraising Mistakes That Quietly Cost Nonprofits Revenue
Part 1: Assuming a Single Thank-You Is Enough to Retain Donors
Most Executive Directors and Development Directors incorrectly assume January is a slow fundraising
Cultivation and Stewardship
Major Donor Cultivation: Stop Using Trinkets & Premiums
I want you to stop TIP-TOEING around your major donors.
And if you send TRINKETS to major donors... This video is for you.
You
Donor Retention: More Profitable than Donor Acqusition
Donor retention is more PROFITABLE than acquisition. 💎💎💎
Sorry to burst your bubble. 🫧
Unless you've focused on cultivation at EVERY giving level, I guarantee
Donor Thank You Calls Don't Make a Difference
DONOR THANK YOU CALLS DON’T MAKE A DIFFERENCE? 😱
I don’t think my eyes could’ve gotten any bigger when I saw a paper
Rule of 7s: How to Keep Your Year-End Donors (Retention 101)
❣ TAKE HOME MESSAGE FOR JANUARY: don't rest your donors like a steak! 🥩 Love them to death for a few weeks (rule of 7)