P.S. Up to 90% of people read your PS before your letter. 😅 You want to perfect your PS. The great news is that a

First sentence of your appeal: THINK BUNNY SLOPE > BLACK DIAMOND. 💎 If you're writing Giving Tuesday or Year-End Appeals... I recorded this with

You want the outer envelope of your direct mail package to HIT DIFFERENT. In a sea of No. 10 white envelopes... Make money-raising waves by

You can raise larger gifts by leveraging the COMPROMISE EFFECT. ✨ Humans avoid extremes. When given a list of choices, humans will choose an intermediate option