Leverage the Compromise Effect: Gift Ask Strings
You can raise larger gifts by leveraging the COMPROMISE EFFECT. ✨
Humans avoid extremes. When given a list of choices, humans will choose an intermediate option
Neuroscience of Giving and Generosity: Leverage THIS in Your Fundraising
I prefer numbers. Not stories. But donors like stories. So it's my job to be good at telling them. 😬 I bet it'
Donor Newsletters: Mistakes to Avoid
It doesn't matter whether you're working on a direct mail appeal, capital campaign, or fundraising event. Everything you do centers around
Nonprofit Newsletter: Live Review
Donor-centricity is easy to lose when reporting.
Think about nonprofit newsletters you have received in the mail. How often are you thanked and given credit for beneficiary stories of victory? More often than not, you're told what the organization made possible.
Fundraising Email Optimization: A Case Study
You can read ALL the articles and watch ALL the videos on email optimization. And you can get absolutely nowhere.
If you're unable