You can read ALL the articles and watch ALL the videos on email optimization. And you can get absolutely nowhere.

If you're unable to quickly apply that knowledge... it's going to get lost in your memory palace. There's actually neuroscience behind this, but I won't bore you.

I compare two emails below. I want you to SEE application. Both emails were sent by the same organization with the same fundraising offer. They were sent a week a part. Two different strategies were used. I pulled this data from NextAfter, Steven Screen, Christopher Davenport, Tom Ahern! These people are absolute geniuses. I love them all.

I have a favor to ask of you. 😍 If you're working on an email that you'd like reviewed - or you've received an email from an organization you'd like to see reviewed - would you leave me a comment below? I would love to be of service to you. ❤️