Your donors log into their email inboxes looking to DELETE. They don't log in, hoping to read your email.

Your donor cultivation emails might be stellar. But who cares if your emails are not opened?

You may have high open rates. But who cares if your messages doesn't translate into larger gifts, better retention rates, and greater lifetime value?

Give me 6 minutes of your time. I promise you'll be glad you watched this video. Let me know how I can help you, or if you have advice for me! You know I'll take it! Love hearing differing opinions and perspectives. I pulled a lot of this from NextAfter!