Donor-centricity is easy to lose when reporting.

Think about nonprofit newsletters you have received in the mail. How often are you thanked and given credit for beneficiary stories of victory?

More often than not, you're told what the organization made possible. You're thanked once (or twice at best). And the organization takes the credit.

When you steal the spotlight from your donor, your fundraising revenue will suffer, hurting you and your beneficiaries.

I've created a video for you. We will walk through a newsletter together. I'll tell you what to do and what NOT to do, based on the research. Shifting a FEW THINGS in your headlines, sub-headers, picture captions, and pull-quotes can make A WORLD of difference. In both response rates ( 👋 gifts!), retention, and LTV.

PS: I have like 2 meltdowns while filming this. Enjoy the authenticity. 🙄 😂