Jun 27, 2024 Direct Response Fundraising Offer Development An Almost-Perfect Perfect Direct-Mail Pack (Review)😍 I had the pleasure of speaking with Paul Bobnak from @Who'sMailingWhat today. WMW is a GOLD MINE for anyone passionate about direct mail!
Jun 27, 2024 Direct Response Email The Perfect Example of a Horrible Fundraising Email It took me 2 videos to get through this review! Both are linked below for you. 😎 A few thoughts for you before you press play.
Jun 27, 2024 How to Raise Undesignated Funding... While Being Specific Great fundraising copy is clear. It's easy to understand. Great fundraising copy asks the donor to do something specific. It stays away from
Jun 25, 2024 Fundraising Offer Development Direct Response Part 4/4: How to Create a Strong Fundraising Offer Deadlines. It's a love-hate relationship. When it comes to strong fundraising... You need a deadline for every offer. You must leverage urgency. Give
Jun 25, 2024 Direct Response Fundraising Offer Development Part 3/4: How to Create a Strong Fundraising Offer Price points are the most technical element of your fundraising offer. A good price point is personalized. Each donor should receive a different ask string based on their giving history.