❣ TAKE HOME MESSAGE FOR JANUARY: don't rest your donors like a steak! 🥩 Love them to death for a few weeks (rule of 7). Then ask again.

Don't you dare wait 90 days to ask for another gift.January is your donor love month.

You want to keep NEW donors. You want to retain givers who donated, after going rogue for a few years (likely due to gaps in communciation from your org).

You need to do ALL YOU CAN to thank, cultivate, and steward donors... and then ASK AGAIN.

Your chances of getting a second gift start to go down once you've passed that 45-day mark.

I've tripled my annual revenue year-after-year by focusing solely on cultivation. 😍Many of my amazing clients increased their YE revenue by 170% - 200% this year. They spent a lot of time cultivating & loving on donors in the fall, prior to the big year-end push.

All this donor love stuff is kinda like dating. 💎