You see yourself in the PLOT LINE of a great movie. That’s why you remember the lines. That’s why it sucks you in.

Top 6 Tips for Writing Perfect Donor Thank You Messages Fast: 1) Use the word “you” early and often (it’s about the donor, not you and the organization!). 2) Communicate the impact of the donor’s gift in 1-3 short sentences. Describe WHO will benefit from their gift and WHAT will happen.

Donor-centric language is an approach to communication that puts your donor at the center of everything. Donor-centricity should drive everything you do and say. It should shape the way you write appeals, acknowledge donations, and steward your donors.

Trust lies at the heart of every good relationship, including donor relationships. There are 3 things you need to focus on if you want to build trust-based donor relationships: connecting with your existing donors, prompt gift acknowledgments, and refining your stewardship strategy.