How to Write the First Sentence of Your Fundraising Appeal
First sentence of your appeal: THINK BUNNY SLOPE > BLACK DIAMOND. 💎
If you're writing Giving Tuesday or Year-End Appeals... I recorded this with
Direct Response
Your Outer Envelope: Most Important Part of Your Fundraising Appeal
You want the outer envelope of your direct mail package to HIT DIFFERENT. In a sea of No. 10 white envelopes... Make money-raising waves by
Leverage the Compromise Effect: Gift Ask Strings
You can raise larger gifts by leveraging the COMPROMISE EFFECT. ✨
Humans avoid extremes. When given a list of choices, humans will choose an intermediate option
Neuroscience of Giving and Generosity: Leverage THIS in Your Fundraising
I prefer numbers. Not stories. But donors like stories. So it's my job to be good at telling them. 😬 I bet it'
Fundraising Email Optimization: A Case Study
You can read ALL the articles and watch ALL the videos on email optimization. And you can get absolutely nowhere.
If you're unable