Major Donor Cultivation: Stop Using Trinkets & Premiums
I want you to stop TIP-TOEING around your major donors.
And if you send TRINKETS to major donors... This video is for you.
You need
Major Giving
Direct Mail Donor Acqusition: How-To Guide for a Small Non-Profit
⚠️You do NOT want your retention rates are hovering around 80-90%. This tells me you are NOT acquiring new donors.
Steven Screen frames it like
Want a perfect year-end giving campaign? Do this first.
Want a perfect year-end giving campaign? Do this first. Around 88% of your non-profit's annual revenue comes from your top 12% of donors.
It's critical you connect with these individuals now - before the year-end madness. Here’s what I want you to do:
How to Ask for a Major Gift
Asking for a major gift can sound scary and overwhelming.
When it comes to asking for a major gift, the steps are quite simple. Don’t let anxiety complicate the process.
Here are your three steps: Dig, Call, and Meet