Repetition in Your Fundraising: You Need More of It
AMAZON RUNS THE SAME AD ALL SEASON LONG. 🌲
Yet, you feel guilty about mailing your year-end appeal twice. We gotta re-think this one.
You'
Video Reviews
How to Write a PS: Your Year-End Letter
P.S. Up to 90% of people read your PS before your letter. 😅
You want to perfect your PS.
The great news is that a
How to Write the First Sentence of Your Fundraising Appeal
First sentence of your appeal: THINK BUNNY SLOPE > BLACK DIAMOND. 💎
If you're writing Giving Tuesday or Year-End Appeals... I recorded this with
Your Outer Envelope: Most Important Part of Your Fundraising Appeal
You want the outer envelope of your direct mail package to HIT DIFFERENT. In a sea of No. 10 white envelopes... Make money-raising waves by
Leverage the Compromise Effect: Gift Ask Strings
You can raise larger gifts by leveraging the COMPROMISE EFFECT. ✨
Humans avoid extremes. When given a list of choices, humans will choose an intermediate option