DONOR THANK YOU CALLS DON’T MAKE A DIFFERENCE? 😱

I don’t think my eyes could’ve gotten any bigger when I saw a paper that suggested this. ☠️Pulled from Samek & Longfield (2019), page 21 :“Given a null effect size of thank-you calls, it should never be optimal for a charity to place a $1 call to any new donor.”

❌ Best practice gets mistaken for pooled ignorance.

✅ But when it comes to donor calls, they’re your best friend.

Pick up the phone for:

☎ Retention (thank you calls)

☎ Future upgrades

☎ Asks (up to a 15% conversion rate for your house file)

Telemarketing and face-to-face are some of the most effective elements of any campaign you’re running. I got a bit worked up in this video, and my voice hit a new octave. 📣 I apologize in advance.