I want you to stop TIP-TOEING around your major donors.

And if you send TRINKETS to major donors... This video is for you.

You need to tap into the SAME creativity and out-of-the-box thinking you use in direct response.

Think about your approach to email subject lines and outer envelopes.

💥Strange

💥Creative

💥Novel

💥Odd

💥Human

The goal is to grab attention and encourage a specific action. When it comes to your major givers, you want to tap into these same approach, specifically in your cultivation and stewardship activities.

**I talk about this at 5:26 and after!**

To be honest, most of the blogs I read about major donor stewardship feels and sounds STUFFY. FORMAL.

People who give major gifts are still people. I take an original (but very effective) approach to major donor stewardship. It starts with getting attention. I want to know what you think!!